So the executives sat in the office: What if, we create a website that allows publishers to post links to their articles, so we can be the front page of the internet, they get some traffic, we get some traffic?
5 years later...
I know the community made us, but now that we have grown, no self-promotion should be allowed.
We add a rule to ban the birth of online-personalities, we are a site that profits from hivemind, no personality shall arise from this site, all individual personalities shall be discouraged and exterminated.
Make sure users think alike, to form hivemind communities that just "happen" to agree with one another, for user retention.
Make sure users can only be entertained through the hivemind we made possible, not some kid that wants to make it.
Tell them it's about community, discussion, and sharing.
The basic mechanics of community opinions (up-vote down-vote) should be disrupted by allowing our selected mods to intervene,
to make sure users only perceive a positive community in which nobody complains and everybody submits content actively for us namelessly.
Once we have keeled almost all forums, it's time for us to become the one forum.
Introducing the glorification of original content on our platform, start to slowly decrease the ranking of off-site content.