If there aren't as many advertisers because the content being edgy, why not lower the CPV? Supply and demand, but I have never heard of super cheap Adwords, all I've heard is Adwords being more and more expensive for advertisers and less profitable for content creators.
https://www.businessinsider.com/youtube-still-doesnt-make-google-any-money-2015-2/?IR=T
According to this, Google isn't making money running YouTube.
This could be their plan:
Step 1:
Put high Cost Per View limit on AdWords to drive advertisers away.
Step 2:
Pretend advertisers are pulling their ads because the content isn't "advertiser friendly".
Step 3:
Financially drive away or convert above "PG-13" content creators, guideline strike 10-year-old videos, cleanse the site.
Step 4:
Sell the family friendly platform to traditional media (Warner Bros ...), they own the network infrastructure, they can make money running YouTube.
https://www.businessinsider.com/youtube-still-doesnt-make-google-any-money-2015-2/?IR=T
According to this, Google isn't making money running YouTube.
This could be their plan:
Step 1:
Put high Cost Per View limit on AdWords to drive advertisers away.
Step 2:
Pretend advertisers are pulling their ads because the content isn't "advertiser friendly".
Step 3:
Financially drive away or convert above "PG-13" content creators, guideline strike 10-year-old videos, cleanse the site.
Step 4:
Sell the family friendly platform to traditional media (Warner Bros ...), they own the network infrastructure, they can make money running YouTube.
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